In November 2022, Prada presented Prada Mode, the private travelling social club. This eighth iteration, held in Dubai, featured a new site-specific edition of Pharmacy installation by Damien Hirst at the ICD Brookfield Place, providing its members with a unique art experience along with spin painting workshops, talks, music, dining and conversations. The installation was then opened to the public for two days attracting thousands of guests.

In collaboration with Kennedy.

production, project management, PR

PRADA MODE DUBAI