VCA Cultural Agency supported Miu Miu in creating The Miu Miu Sunset to Sunrise experience. This initiative invited the community to gather and connect through a layered programme of film screenings, conversations, live performances, and workshops.
Taking place at The Yard, Alserkal Avenue, this special Ramadan activation by Miu Miu created a space for reflection and exchange. Inspired by the rhythm of sunset and sunrise, the programme featured curated film screenings in collaboration with Cinema Akil, followed by intimate conversations honoring women as storytellers and carriers of memory – alongside a specially curated culinary experience by Nala, celebrating the spirit of togetherness during Ramadan.
creative concept, cultural programming, production, event management, partnership facilitation, set design