The ‘Precious Heart’ jewellery collection, launched through a partnership between Irthi Contemporary Crafts Council, The Big Heart Foundation, and British luxury jeweller Asprey, blends traditional Emirati craftsmanship with British design to support global humanitarian causes.

Unveiled in the presence of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, the 20 handcrafted pieces were available through a silent auction with all proceeds going to the Big Heart Foundation.
Creative Concept, Production, Event Management
‘Precious Heart’ by Irthi Contemporary Crafts Council and Asprey
‘Precious Heart’ by Irthi Contemporary Crafts Council and Asprey
The ‘Precious Heart’ jewellery collection, launched through a partnership between Irthi Contemporary Crafts Council, The Big Heart Foundation, and British luxury jeweller Asprey, blends traditional Emirati craftsmanship with British design to support global humanitarian causes.

Unveiled in the presence of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, the 20 handcrafted pieces were available through a silent auction with all proceeds going to the Big Heart Foundation.
Creative Concept, Production, Event Management