Hermès concept for this year's Ramadan campaign was built around the idea of sending warm greetings to loved ones — and commissioned the talented Regional illustration studio, The Attic Studio, who came up with a charming visual story of Mr. Gallop, a postmaster horse on a mission to collect letters hiding from him across an Arabian Gulf-inspired town. The story came to life through whimsical window displays, a digital mini-game, and a setup where each guest could send a postcard to family and friends.