A pop-up exhibition to celebrate the flagship Gucci boutique in Moscow. "Forever Now – The Icons" highlighted significant historical Gucci collections, including pieces borrowed from the Gucci Museum. Key pieces were creatively displayed to bring together the past and present of the Italian fashion house for an outstanding exhibition of beauty. The opening reception was followed by a gala dinner hosted by Gucci creative director Frida Giannini and Garage Museum founder Daria Zhukova with John Legend's live performance.
management, production, technical support
GUCCI FLAGSHIP OPENING & EXHIBITION