A mobile installation called "Commercial Break" which was part of the opening week of the 54th Venice Biennale and presented by Garage Projects. A giant mobile video screen moved through the centre of Venice with more than 80 artists engaging in the project to explore the relationship between advertising and culture. The party to celebrate the opening of the project was attended by Neville Wakefield, Derek Blasberg, Dasha Zhukova, Eugenie Niarchos, Tatiana Santo Domingo, Bianca Brandolini D'Adda, Olimpia Scarry, Giambattista Valli and others.